“1,000 Crore Freebies To Doctors” – Dolo 650 Maker Rejects the Allegations

The pharmaceutical company Micro Labs has responded to the allegations that it offered doctors freebies worth Rs 1,000 crore in order to promote its anti-inflammatory medicine Dolo 650 as baseless.

An NGO told the Supreme Court on Thursday that the Central Board of Direct Taxes has accused the Bengaluru-based pharmaceutical company of offering doctors freebies worth Rs 1,000 crore in exchange for prescribing its 650 mg tablets.

A spokesperson for Micro Labs said in a statement that it had been falsely and maliciously alleged in some recent media stories that the business had given out freebies worth Rs 1,000 crore to promote Dolo 650 in one year.

“This is highly misleading and is affecting the reputation of Micro Labs, the pharmaceutical industry, and doctors,” the spokesperson added.

Three capsule on black table

The annual sales of Dolo 650 have been Rs 360 crores, about 8 percent of the company sales.

The spokesperson stated that despite the raw material costs rising during the COVID pandemic, Micro Labs continued to provide its products without interruption and at the government-set retail price of less than Rs 2 per pill.

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The spokesman claimed that by using a cost-effective solution like Dolo 650, medical professionals across have been able to treat the majority of their pandemic patients without the need for expensive antiviral and other medications.

“To think of the distribution of freebies worth thousands of crores is thus highly preposterous. The company would like to clarify that the amount referred to pertains to the total sales and marketing expenses incurred by the company for its total India business in the last five years period and spent across its whole portfolio,” the spokesperson added.

The medication has been prescribed by doctors due to its quality, effective and speedy relief from fever and on the trust built over three decades, the spokesperson said.

“We are fully cooperating with the authorities to provide all the necessary information and explanation for their due consideration,” the spokesperson added.

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Last month, the Income Tax department conducted searches at the premises of the drug firm over alleged tax evasion.

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